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About ADEAM:
Hanako Maeda is the Founder and Creative Director of ADEAM- a brand with an 'East
meets West' aesthetic that fuses inspiration sourced from Hanako's upbringing spent
between Tokyo and New York City. ADEAM is known for using traditional Japanese
techniques on modern silhouettes. After studying Art History at Columbia University,
Hanako moved back to Tokyo to work for her parents' fashion house, FOXEY-a luxury
lifestyle brand founded in 1980 that has expanded to 18 standalone stores in Japan. In
2012, she went on to launch her own New York-based fashion line, ADEAM, originating
from her family name, Maeda. Her collection debuted at New York Fashion Week for
Fall 2013, and the brand now has over 20 stockists worldwide and two stores in Tokyo,
including the flagship store at Tokyo Midtown in Roppongi. In addition to expansion in
distribution, ADEAM has built a strong celebrity following regularly dressing names
such as the former first lady Michelle Obama, Oprah Winfrey, Anne Hathaway, Brie
Larson, Gemma Chan, and Queen Rania of Jordan.
ADEAM continued to expand its fashion ethos by collaborating with internationally
renowned tennis star Naomi Osaka in Fall 2020. This collaboration fused traditional
and modern aspects, resulting in a collection that is intellectual, feminine, and "kawaii."
The capsule collection was inspired by Hanako and Naomi's Japanese heritage and
their affinity for a powerful feminine aesthetic. In celebration of the brand's 10-year
anniversary in 2022. ADEAM joined forces with American supermodel Carolyn Murphy
to create a sustainable capsule collection. This collection is inspired by Hanako and
Carolyn's shared appreciation of the Japanese culture, mutual efforts to be sustainable
and environmentally friendly, as well as Carolyn's personal wardrobe from her iconic
career. Today, ADEAM continues to evolve and grow its name throughout the fashion
industry with an aim to inspire and empower women through its collections.
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