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Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury pret-a-porter in a 1966 collection called "Rive Gauche," synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the PPR Group acquired Yves Saint Laurent and continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties, and eyewear.
Introducing YSL's new liquid liner, Couture Eyeliner. The extra slim felt tip allows you to draw the perfect line, every time. Its smudgeproof, long-wear formula glides onto the lid with high color intensity, leaving a flawless matte finish that is smooth and fast drying. Enriched with a triple lash growth complex, Couture Eyeliner nourishes and strengthens lashes giving you care and comfort with every application.
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