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What it is: A purple shampoo that neutralizes orange, brassy tones in blonde, gray, and silver hair for bright, cool-toned results.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
- Color Fading
- Purple pigments counteract harsh brassy, orange tones
- Enhances shine and softness
- Boosts hair health
- Wild Cherry Bark Extract: Brings out color, shine, and softness to keep hair manageable, smooth, and silky.
- Keratin: Provides hair with essential proteins to boost strength.
- Avocado Oil: Restores moisture for smooth, hydrated hair.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.
What Else You Need to Know: This highly pigmented purple shampoo counteracts unwanted orange and brassy tones so hair stays light and bright. Perfect for blonde, silver, and gray shades, it delivers cool-toned results—whether hair is natural or bleached. Packed with essential vitamins and minerals, this shampoo makes blonde maintenance a breeze.
-Gently massage a small amount through scalp and hair.
-Rinse thoroughly with warm water and follow with Bust Your Brass Blonde Purple Conditioner (sold separately).
-Pro tip: Let product sit longer on hair for added toning benefits.
-Wild Cherry Bark Extract: Brings out color, shine, and softness to keep hair manageable, smooth, and silky.
-Keratin: Provides hair with essential proteins to boost strength.
-Avocado Oil: Restores moisture for smooth, hydrated hair.
Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, Fragrance/Parfum, Peg-7 Glyceryl Cocoate, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Polyquaternium-10, Sodium Chloride, PEG-150 Distearate, PEG-12 Dimethicone, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-150, Stearic Acid, Glycol, Propylene Glycol, Cocoyl Hydroxyethyl Imidazoline, Sodium Glycolate, Prunus Serotina (Wild Cherry/Cerise Sauvage) Bark Extract, Hydrolyzed Keratin, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Benzyl Alcohol, Dehydroacetic Acid, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Ext. Violet 2 (CI 60730).
About the Brand
amika was born in Brooklyn in 2007 as the wild child of creativity and craft. Inspired by the exuberant energy of the city, the company deemed the backstage of fashion weeks and editorial shoots as its research and development center. It sought to create a line loved by professionals and clients alike; one that delivers of-the-moment trends and looks as good as it performs.
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