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Which hair type is it good for?
✔ Tightly Coiled
What it is:
An ultra-violet, brass-busting shampoo that delivers bright and shiny, cool-toned results—perfect for blonde, silver, and gray color hair, whether natural or enhanced.
- Ultra-violet formula counteracts harsh brassy tones
- Brings out color, shine, and softness in all shades of natural and color-treated hair
- Fortifies hair with nutrients like protein, vitamin A, D, E, B, amino acids, and minerals
If you want to know more...
How blonde keeps its cool. Ultra-violet, brass-busting formulas let hair stay bright and light. Amika Bust Your Brass Cool Blonde Shampoo delivers bright and shiny, cool-toned results—perfect for blonde, silver, and gray color hair, whether natural or enhanced.
What it is formulated WITHOUT:
What else you need to know:
This product is formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances.
Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.
Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.
-Wet hair and gently massage a small amount through scalp and hair.
-Rinse thoroughly with warm water and follow with Bust Your Brass Cool Blonde Conditioner.
-Avoid contact with eyes.
-Prunus Serotina (Wild Cherry) Bark Extract: Brings out color, shine, and softness in all shades of natural and color-treated hair; helps keep hair manageable, smooth, and silky.
-Avocado Oil: Nourishes and smooths with important nutrients like protein, vitamin A, D, E, B6, amino acids, folic acid, and minerals.
-Disodium EDTA: Counteracts the effects of hard water which can build up on hair, dulling color.
-Sea Buckthorn Berry (the Super Fruit): Naturally contains over 190 biologically active compounds including vitamin E.
Water, Sodium C 14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, Glycol Stearate, Fragrance/Parfum, PEG-7 Glyceryl Cocoate, Sodium Methyl Cocoyl Taurate, Dehydroacetic Acid, PEG-150 Distearate, POLYQUATERNIUM-10, PEG-12 Dimethicone, Citric Acid, Violet External 2 (CI 60730), Disodium EDTA, Prunus Serotina (Wild Cherry) Bark Extract, Hydrolyzed Keratin, Persea Gratissima (Avocado) Oil, Hippophae Rhamnoides (Sea Buckthorn) Seed Oil, Benzyl Alcohol, Propylene Glycol.
About the Brand
amika was born in Brooklyn in 2007 as the wild child of creativity and craft. Inspired by the exuberant energy of the city, the company deemed the backstage of fashion weeks and editorial shoots as its research and development center. It sought to create a line loved by professionals and clients alike; one that delivers of-the-moment trends and looks as good as it performs.
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