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What it is: An innovative mascara that balances bold, buildable volume with masterful precision and exceptional control that lasts up to 24 hours.
- Memory Flex Bristles: Maintain the shape and integrity of the brush throughout the mascara’s entire lifespan.
- Wax Blend: Creates the perfect balance of structure and flexibility.
- Film Former: Helps prevent pigment from smudging and sets curl for up to 24 hours.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates, and contains less than one percent of synthetic fragrances.
What Else You Need to Know: The unique brush design features two concave sides to create a look of volume, and two flat sides for extra lift. Lashes are wrapped in a weightless, clump-, flake-, and smudge-resistant formula that lasts for up to 24 hours.
Clinical Results: Based on an in-vitro study on bare lashes, after one coat:
- +250% volume and +47% length were observed
-Starting at the base of the lashes, use the flat side of the brush to deposit product from root to tips, using lifting motions.
-Rotate the brush, and use the curved side to separate lashes and build additional volume.
-Memory Flex Bristles: Maintain the shape and integrity of the brush throughout the mascara’s entire lifespan.
-Wax Blend: Creates the perfect balance of structure and flexibility.
-Film Former: Helps prevent pigment from smudging and sets curl for up to 24 hours.
Water, Iron Oxides (Ci 77499), Synthetic Beeswax, Paraffin, Palmitic Acid, Stearic Acid, Butylene Glycol, Acacia Senegal Gum, Aminomethyl Propanediol, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera), Vp/Eicosene Copolymer, Phenoxyethanol, Ethylhexylglycerin, Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Hydroxyethylcellulose, Isopropyl Titanium Triisostearate.
About the Brand
Beauty innovation. Born in Japan. Established in 1872, Shiseido is one of the world’s most-trusted beauty brands. Built on a foundation of respect for Japanese ingredients and culture, Shiseido is renowned for its commitment to tradition and quest for innovation. In skincare, sun care, and makeup, Shiseido offers superior products and unparalleled technologies that celebrate the art and science of beautiful skin.
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