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What it is: A concentrated water-activated shampoo that gently cleanses severely damaged hair while strengthening it with vital nutrients, using only a third the amount of traditional shampoos.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Color-Safe
- Damage, Split Ends, and Breakage
- Dryness
Key Benefits:
- The concentrated formula creates a rich, creamy lather for an ultra-nourishing, non-stripping cleanse
- Sustainably formulated and packaged for minimal impact and maximum benefits
- Formulated with Briogeo’s proprietary Rice Complex that strengthens and protects hair from future damage
Highlighted Ingredients:
- Proprietary Rice Protein Complex: Protects hair against future damage by strengthening the cuticle with vital protein.
- Ceramides: Replenishing phospholipids strengthen and reinforce the hair.
- Algae Extract: Provides powerful antioxidants to protect hair from environmental aggressors.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Rich Rice Shampoo Concentrate is a water-activated shampoo infused with the optimal balance of rice protein and moisture to replenish severely damaged hair. Briogeo’s unique formula is three times more concentrated than traditional shampoos and is sustainably packaged in a fully recyclable aluminum tube.
Fragrance Description: Clean soap wrapped in floral white musk with a woody finish.
Clinical Results: In a test, results showed:
- Up to 7 times less breakage after one use when paired with Briogeo’s Don’t Despair, Repair!TM MegaStrength + Rice Water Protein + Moisture Strengthening Treatment (sold separately)
Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.
Big Apple Buddy is a shopping service based in New York. We're here to help you buy products from the USA that you can't get in your own country. Our service will help you source items from the USA and ship them to your international address. We've partnered with FedEx and UPS to offer fast and reliable shipping to over 100 countries worldwide. Some of the countries we ship to can be found below.
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Phillis and her team were so prompt (email replies within hours) professional, and most importantly I received exactly what I ordered, exactly when they said I would.....with a personalized note inside my package from Phillis. LOVELY TOUCH!
ViewBig Apple Buddy is a professional company and doing business with them is an absolute pleasure. I tried it from South Africa and thanks to Phillis Chan and her team, I enjoyed the purchasing process just as much as the product I purchased.
ViewThank you so much to Big Apple Buddy for the super great purchasing experience! Phillis was very prompt and helpful, updating me via emails all the way from quote to delivery to Singapore. It's like having a personal friend in the US!
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