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What it is:A hydrating, water-based primer that’s specially designed for long-wear foundations.What it does: Lock-It Hydrating Primer is an ultra-hydrating, water-based formula that preps your skin for perfect long-wear foundation application and comfortable all-day wear. Formulated with a lightweight, milky texture that feels weightless on the skin, it’s infused with nourishing ingredients, including vitamin B5, aloe vera, jojoba, and shea. This primer features skin-smoothing oxygen-boosters to help long-wear foundations glide evenly onto skin for a poreless, soft finish. Fragrance free, colorless, and supremely hydrating, it’s ideal for dry, sensitive skin types. What it is formulated WITHOUT:- Parabens- Sulfates - PhthalatesWhat else you need to know:You can use Lock-It Hydrating Primer with any long-wear formula, but its perfect match is KVD Vegan Beauty’s Lock-It Foundation (sold separately). Pair them together for ultimate comfort and unstoppable 24-hour wear. Artistry tip: if you want a more lightweight, dewy finish, mix one pump of Lock-It Hydrating Primer with one pump of Lock-It Foundation on the back of your hand. Swirl to blend the two formulas together and apply as normal. Use a higher primer-to-foundation ratio to achieve more sheer and lightweight coverage. This technique is perfect for dry skin, and it’s the ultimate solution to achieve a dewy, flawless finish with your long-wear, full-coverage foundation. Research results:In an independent self-assessment study after a period of over 8 hours:- 100% liked the way skin looked and felt with primer - 100% said skin looked healthier, hydrated- 100% said skin felt smoother and softer- 100% said pores were less visible when using primer and Lock-It Foundation- 100% said it absorbed easily- 97% liked the application, texture, and scent- 97% said wear was comfortable with primer and Lock-It foundation- 97% said the primer improved the surface of skin- 93% said it felt lightweight- 93% said it smoothed rough patches - 93% said primer provided a smooth canvas for foundation- 93% said primer made skin look fresh all day- 93% said this primer works perfectly with Lock-It Foundation- 90% said skin felt younger- 90% said foundation applied smoothly with primer and improved the condition of skin
-Before applying long-wear foundation, smooth over clean, bare skin.
Water, Shea Butter Ethyl Esters, Jojoba Esters, Isododecane, Hydrogenated Polydecene, Glycerin, Potassium Cetyl Phosphate, Polyurethane-34, Vp/Eicosene Copolymer, Phenoxyethanol, Cetyl Alcohol, Glyceryl Oleate Citrate, Caprylyl Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ethylhexylglycerin, Hexylene Glycol, Dimethicone, Aloe Barbadensis Leaf Juice, Tocopheryl Acetate, Caprylic/Capric Triglyceride, Tropaeolum Majus Flower/Leaf/Stem Extract, Aminomethyl Propanol, Disodium Edta, Panthenol, Tocopherol, Pantolactone, Citric Acid, 3-Aminopropanol.
About the Brand
KVD Vegan Beauty creates high-performance, cruelty-free makeup that has disrupted the industry since our debut in 2008. After pioneering the liquid lipstick craze, we changed the beauty world again by reformulating the line to be 100% vegan, without sacrificing performance. And our #1 award-winner—the ultra-precise, totally unstoppable Tattoo Liner—remains the uncontested holy grail of liquid eyeliner. We celebrate creative self-expression while making the beauty world a kinder, more positive place, with cat eyes for all!
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Phillis and her team were so prompt (email replies within hours) professional, and most importantly I received exactly what I ordered, exactly when they said I would.....with a personalized note inside my package from Phillis. LOVELY TOUCH!View
Big Apple Buddy is a professional company and doing business with them is an absolute pleasure. I tried it from South Africa and thanks to Phillis Chan and her team, I enjoyed the purchasing process just as much as the product I purchased.View
Thank you so much to Big Apple Buddy for the super great purchasing experience! Phillis was very prompt and helpful, updating me via emails all the way from quote to delivery to Singapore. It's like having a personal friend in the US!View
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