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What it is: A lightweight, thickening hair serum infused with Japanese-sourced rice water that hydrates, repairs damage, reduces split ends, and strengthens fragile hair while leaving hair soft and shiny.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
Hair Concerns:
Thinning
Volumizing
Damage, Split Ends, and Breakage
Key Benefits:
Leaves hair 30x stronger and increases hair diameter*
Reduces split ends up to 91 percent and protects against future damage*
Leaves hair strands soft, smooth, and shiny
Highlighted Ingredients:
Rice Water: Rich in amino acids, vitamins, and antioxidants to help restore damage and prevent future breakage.
Ceramides: Lock in moisture and hydration while strengthening strands.
What Else You Need to Know: Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range is formulated with rice water, which is known to restore hair damage, prevent future breakage, and reveal healthier and smoother hair. This leave-in treatment serum is powered by ceramides, perfect to thicken and increase hair diameter for hair lacking volume. Discover a lightweight formula that easily absorbs into hair to nourish and thicken without weighing it down. The precious rice water ingredient is sourced from Hyogo, Japan in an eco-friendly manner. (*System of shampoo, treatment, serum vs. non-conditioning shampoo.)
Fragrance Description: A vibrant woody, musky fragrance that reinterprets a breathtaking rice field horizon. Opening with bergamot and lemon top notes infused in a heart of precious ylang-ylang, iris, sweet rice water, it also contains base notes of sandalwood with vanilla.
Clinical Results: In a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum
Hair diameter is thicker, hair is shinier
Hair is 30x stronger*
When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo
Appearance of split ends is reduced by 91%**
**When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo
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Big Apple Buddy is a shopping service based in New York. We're here to help you buy products from the USA that you can't get in your own country. Our service will help you source items from the USA and ship them to your international address. We've partnered with FedEx and UPS to offer fast and reliable shipping to over 100 countries worldwide. Some of the countries we ship to can be found below.
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Phillis and her team were so prompt (email replies within hours) professional, and most importantly I received exactly what I ordered, exactly when they said I would.....with a personalized note inside my package from Phillis. LOVELY TOUCH!
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Big Apple Buddy is a professional company and doing business with them is an absolute pleasure. I tried it from South Africa and thanks to Phillis Chan and her team, I enjoyed the purchasing process just as much as the product I purchased.
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Thank you so much to Big Apple Buddy for the super great purchasing experience! Phillis was very prompt and helpful, updating me via emails all the way from quote to delivery to Singapore. It's like having a personal friend in the US!
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