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What it is: A revolutionary shampoo that helps deliver beautiful, healthy-looking hair, while helping hair feel cleaner, longer.
Hair Type: Straight, Wavy, and Curly
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Dryness, Straightening/Smoothing, and Color Safe
Formulation: Lightweight Liquid
Fragrance: Fresh Citrus and Fruits
- Patented Healthy Hair Molecule (OFPMA): Smooths hair, polishes and protects strands, creates visibly healthier hair over time, and helps repel dirt and oil to keep hair cleaner, longer.
Ingredient Callouts: Free of parabens and silicone. This product is also cruelty-free.
What Else You Need to Know: This shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth hair, polish, and protect strands, create visibly healthier hair over time, and help repel dirt and oil to keep hair cleaner, longer. The result: your hair will look beautiful and healthy while staying refreshed.
This product is an Allure Best of Beauty award winner.
-Apply to wet hair.
-Follow with Perfect hair DayTM Conditioner.
-Color safe and safe for chemically treated hair.
Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Glycol Distearate, Octafluoropentyl Methacrylate (OFPMA), PCA Glyceryl Oleate, Behenyl Alcohol, PEG-150 Pentaerithrityl Tetrastearate, IPDI/PEG-15 Soyamine Copolymer Dimer Dilinoleate, PEG-200 Hydrogenated Glyceryl Palmate, PEG-7 Glyceryl Cocoate, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-47, Laureth-4, Laureth-23, PEG-6 Caprylic/Capric Glycerides, Fragrance/Parfum, Tetrasodium EDTA, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Hexyl Cinnamal, Limonene, Linalool, Citronellol, Butylphenyl Methylpropional, Magnesium Nitrate, Magnesium Chloride.
About the Brand
We solve the toughest beauty challenges with science and patented technology originating from MIT. Our founders are hair stylists and biotech scientists who were fed up with the limitations of conventional products; hence they set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards later, we have countless love letters thanking us for changing lives in both big ways and small. We are the science. You are the Living Proof.®
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