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What it is:
An ultra-pigmented lipstick with up to 12-hour* wear, a luminous, semi-matte finish, and a hydrating, comfortable formula with intense, saturated color.
What it does:
Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a Dior lip ink. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the color of a high-pigment lipstick. With up to 12-hour wear*, the colors seem more saturated, with a luminous, semi-matte finish, incredible sensoriality, and hydration.
Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling color with the need for long-lasting comfort. The result of much research and in-depth scientific studies, Rouge Dior Ultra Rouge is Dior’s first lipstick to combine a polymer with a plant-based oil to deliver absolute hydration, comfort, and up to 12 hours of wear* with no tight or dry sensation.
*Instrumental test on 20 subjects. Does not apply to shade 000.
What else you need to know:
Rouge Dior Ultra Rouge is available in 26 ultra-saturated, couture shades with a luminous, semi-matte finish. Four it-shades of Ultra Rouge make especially strong statements:
999 Ultra Dior: “You can never be too much of a woman, so enjoy it.” Red par excellence, iconic yet different.
770 Ultra Love: “Believe in yourself. If you don’t, who will?” This loved-up raspberry is easy to wear, yet has a strong temperament, setting the tone for rosewoods and beiges that border on coral.
851 Ultra Shock: “It’s better to be shocking than boring.” A high-impact, heady burgundy that carries intense shades in its wake, from wines and deep browns to greyish taupes and deep purples.
777 Ultra Star: “All of us are stars, aren't we?” Poppy stars in a palette of bright hues fed on pop culture.
Alongside these potent reds, two collectible shades stand out. These two extreme shades can either be worn alone, making a powerful statement, or as a base or finishing touch, modifying shades to play with colors and intensities:
111 Ultra Night 47: A black that enables you to intensify each shade or practice your lip artistry.
000 Ultra Light 47: A pure white to neutralize your natural lip color or soften another shade.
This product is an Allure Best of Beauty award winner.
-Start by lining the lips with Dior Rouge Ink Lip Liner.
-For perfectly-even results, apply Rouge Dior Ultra Rouge with the Backstage Lip Brush (sold separately), working from the center of the lips outwards.
-For a bolder color finish, apply the lipstick directly on the lips.
-For optimal application, extend the tip only a little, about 1/16 inch or 2 millimeters.
About the Brand
From catwalk-inspired cosmetics to cutting-edge skin care and timeless fragrances, Christian Dior has brought us some of the most luxurious, trendsetting, and fashionable beauty products around. It's this magical mix of couture-meets-cosmetics that not only attracts celebrities, supermodels, and the society set, but also has solidified Dior's reputation as one of the most unabashedly stylish beauty brands in the world.
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